Describe your creative process:
I start with thinking of the big picture. Who is going to see my content, what does it need to say, where is it going, and why would someone relish it… Boom! I have my goals, and I ultimately want my work to not only represent myself well but to express all wishes of the client. Of course, my creative process is far from perfect and definitely messy, but that is what White Out is for!
What was Your most unforgettable Méldeen experience?
The morning of our Austin event, Kaleigh and I managed to fit “Méldeen” letter balloons in her tiny, (but darling) mini cooper. We were so impressed that we didn’t lose any of the balloons! Yet, when walking them into the hotel, we slowly watched the “L” float up into the trees. Thank goodness the number “7” balloon at Party City was a close match!
What do you love most about Austin?
The constant buzz! Where else can you find live music, South Congress bridge bats, and people who claim they “work” running around Town Lake at 1 PM? I’m in love. The drive that people have is inspiring and contagious.
What, in your words, is the vision of Méldeen?
Méldeen strives to deliver an exceptional experience throughout every aspect of the bride and grooms’ wedding plans. Creating your invitations, from save-the-dates to post wedding essentials, while connecting ideas and taste is vital. Méldeen’s mantra? Handmade means luxury.
If you had a list of “Best Kept Secrets”, which would you include?
Always check the guest list twice, press “Command S” to save workboards as often as you can, and always have a note pad ready for ideas. Oh, and don’t get a manicure until after assembly days.
This week, we are thrilled to have a guest post from one of our treasured summer interns. She has blossomed into an amazing designer, landed an amazing job post-college, and is an amazing budding calligrapher. We wanted to share her insight on Calligraphy, and its value to wedding invites. Follow her scribbles on instagram! Love and miss you Erin!
Up until very recently, I only had the foggiest idea as to what calligraphy actually was. However, thanks to life altering sites like Pinterest and Instagram, I discovered modern calligraphy and hand lettering and was immediately hooked. I happily embarked on a new obsession/hobby with no looking back.
Now when I think of calligraphy, the first word that comes to mind is “human.” We live in such a digital world, where everything is cookie cutter and mass produced. Personal communication and handwritten notes are a thing of the past, and it’s rare to come across something as intimate as a handwritten note. Calligraphy is an art form with roots that spans centuries of personal communication, and I love being a small part of keeping it alive.
Far from being limited to stodgy old documents and certificates, calligraphy is incredibly versatile and there are endless variations and possibilities! One can distinctly set a particular mood or create a desired style using just a few carefully placed lines. The personality of a bride and the essence her special day can shine through this beautiful art form, whether vintage or romantic, classic or modern. With a trained hand, the shapes of the letters themselves come together to tell a story just as clear as the words they form.
Weddings are fundamentally about people, two people making a lifelong commitment to each other. This is why calligraphy is the perfect medium for communicating in a heartfelt and personal way, the joyful celebration of a new future of two individuals, built on beautiful traditions of the past.